About Us

The idea for Marketing Metrology was sparked from conversations with friends who ran businesses.

After listening to their frustrations and helping them with digital marketing for several years, Stefan Somborac launched Marketing Metrology in October 2017.

Marketing Metrology is a nimble, distributed team located in the greater, Greater Toronto Area.

From our origins, we understand the marketing challenges common to many small, local businesses. We know that marketing is time-consuming, a little enigmatic and, at times, complicated.

Client Satisfaction

Ultimately, our goal is client satisfaction.

This isn’t a new idea. Nor is it unique. But it’s 100% true and it’s our number one motivator.

And it’s why we don’t offer pre-fab marketing packages. We aim to deliver what’s best for each client and we don’t believe we can provide that with a cookie-cutter approach.

Above all, we strive for marketing that produces real, measurable business results. But great marketing results are only part of making sure that you are satisfied.

We want you to be happy with our meetings, our planning & execution, our status updates and our reporting.

We strive to make every interaction you have with Marketing Metrology positive.

Marketing Metrology delivers client satisfaction

No Upsell

We’ve been on your side of the sales pitch. We’ve watched marketing agencies sell the services that they provide rather than the services that will really benefit the client. We’ve seen businesses get locked into long-term contracts.

Marketing Metrology will build a marketing strategy based on what we think is best for your business. No contracts. And if we think you need a marketing service that we don’t offer, we’ll try to refer you to someone who we think can help.

We Value Transparency

We don’t hide our SEO activities. After all, SEO isn’t about secret tricks. There are no silver bullets. Good SEO just takes knowledge and work.

We measure the outcomes of your marketing and show you the results. If the results aren’t perfect (…it happens) we don’t hide it. We show you what’s not working and propose ways to fix it. 

We take the time to explain what we’re doing and why we’re doing it. We measure our performance and show you. And if you have a question, we’ll answer it. Honestly.

We view our relationship with our clients as a partnership.


A strong partnership needs total transparency.

Wondering if Marketing Metrology can help your business? Have questions about how we work? Contact us. We’d love to chat.