Have questions about what your digital marketing is doing for your business?
Google Analytics has answers.
Google Analytics measures the performance of your digital marketing. It identifies which of your marketing efforts are driving traffic to your website and which ones are not. More importantly, it reveals which marketing efforts are driving the traffic that matters to your business.
Find Website Problems
Google Analytics can uncover problems with your website, ranging from missing links and Page Not Found (404) errors, to broken web forms, mobile device incompatibilities and more.
Uncover Marketing Opportunities
Analyzing your marketing data often surfaces untapped opportunities. It helps to find new ideas for your marketing. And of course, once those new ideas are implemented, analytics measures how effective they are.
With the right implementation and thoughtful analysis, Google Analytics does so much more than just count the number of visits to your website. Analytics is how you measure the performance of your website as a business tool. It answers questions about what your marketing is doing for you and provides ideas for how it can be improved.
Thoughtful, data-driven marketing is the cornerstone of the Marketing Metrology philosophy for good reason:
Analytics drives real business results.
Google Analytics: What We Do
- Google Analytics & Google Tag Manager setup
- Marketing measurement planning
- Development & implementation
- Custom reports and dashboards
- Regular, scheduled reporting
What You Can Do With Google Analytics: An Example
What exactly does analytics measure?
Think of analytics in terms of the questions you want to be answered about your digital marketing.
For example, say you put a lot of time, money and effort into creating a video for your website. You announce the new video across social media and even run some paid ads to generate traffic. Naturally, you have questions about what that video is doing for your business.
How much traffic is your video getting?
- Where is that traffic coming from? Are certain social media outlets or ad platforms more effective than others?
- When the traffic gets to your video page, how many visitors actually start playing the video? How many watch the whole thing? How many people quit part way through?
- Is there any indication that people aren’t able to play the video?
Next, what do visitors do after watching the video?
- Are they converting? (A conversion is whatever you want your visitors to do next: phoning, emailing, signing up for a newsletter, downloading a PDF, visiting another page on your site, booking an appointment, making an online purchase, etc.)
- Are visitors arriving from different sources more likely to convert? If so, does it make sense to invest more of your marketing budget in those sources?
Google Analytics can answer all of these questions and more. With the right configuration, analytics can help answer almost any question you might have about your digital marketing performance.